By Jeff Stern
I was at dinner the other night with an old healthcare IT friend. He brought his wife, who also is in healthcare. We had a great night catching up and talking about the challenges our healthcare system faces and the recent innovations marketed to solve those challenges. One of the big topics we discussed was Value Based Care. During the conversation, his wife said: “my organization is currently doing a study on if providers really know what VBC is and asked my opinion”. I paused for a moment and responded by saying, yes, I believe the majority of providers know what VBC is and the intent, whether they agree or disagree. What most providers don’t understand is how they are expected to be successful under VBC when it is a moving target depending on the patient, the insurance, the program, etc. and the tools they are provided to inform/track/measure/report are all done outside of their primary workflow tool, their Electronic Medical Record.
I was reminded of this conversation today when I was talking to Julie Mann, here at Holon. She had just gotten off a call with a respected physician thought-leader to explain the value in our solutions. His response was: “Holon is like a cue card, presenting patient-specific information to the physician, but then empowering the physician to deliver the care based on their education, experience, and patient situation”. After hearing this physician’s description of Holon, I thought: TOUCHDOWN!!!
Managing Complexity: Quarterbacks and Primary care Physicians
What does all of this have to do with football? Physicians, like professional athletes, train a good portion of their life. Whether it is in the classroom and residency for clinicians or watching film and practicing/scrimmaging on the field for football players. They are the best in the world at what they do and had to go through excruciating efforts to get their degree or secure a roster spot. So why is it, that when a professional football player goes out on the field, they have a “cue card” on their wrist? Because football, like practicing medicine, is situational. In football they train all week for a specific team and their specific players. They then develop schemes, watching film, practicing, etc. to prepare strategies to tackle the anticipated situations presented by the unique squad. So why does arguably the greatest football player of all time, Patriot’s franchise quarterback Tom Brady, require a cue card around his wrist?
- The quarterback is tasked with memorizing all of this code (see image from USA Today), then translating the codes for the other 10 players on the field and executing the offense accordingly.
- The acronyms are complex: “G [Gun] BROWN RT [Right] 74 HOSS X-FOLLOW”
- Those six components establish the formation, the pass protection, and the routes the receivers run.
With Tom Brady as the QB, supported by a solid team and coaches who primarily call the plays – added cues are needed. It is impossible to remember everything you have reviewed over the past week and what variation of the play is needed – all while being the primary tackle-target for the 269-pound defensive ends. Brady needs to be able to make adjustments based on his experience and his personal read of the situation for each specific play – in real-time.
This is not much different than what is being asked of our physicians:
- Physicians are tasked with unprecedented administrative burden caused by the transition to VBC, they are expected to review all information for their patients and act as the primary player executing the care.
- The acronyms are equally complex of what we are asking our clinicians, to name a few: VBC, MACRA, MIPPS, ACO, PHM, CPC+, HIPAA, HCC, FFS, MA…
- The unique combinations attributed to the patient and translated by the physician dictate the best treatment path.
The primary care physician is the Tom Brady of healthcare. They need easy access to contextual insights, within their workflow, to be able to call the right play for their patients – all while avoiding a “sack”.
The Cue Card: Surfacing Insights, Empowering Physicians
Let’s level the playing field for our physicians and empower them to make the right decision at the right time. After all, the stakes in medicine are much higher than the NFL. At Holon, we’ve reimagined interoperability. Our patented, point of care platform, CollaborNet®, automatically detects when a patient’s chart is open and retrieves critical, real-time data from outside the EHR. Holon surfaces insights at the point of care, right into the workflow. Physicians are seamlessly presented critical “cue cards” of patient-specific insights at the point and time of care. Instead of burdening physicians with too much data, systems, and clicks, let’s gives them the curated cues to empower them to make the decisions. Join us as we liberate the data to liberate the care. Contact us today to learn more.
As Vice President of Business Development, Jeff Stern is responsible for driving strategic partnerships to accelerate growth for Holon Solutions and its partners. Jeff brings 17 years of healthcare sales and business development experience and a comprehensive understanding of the needs within the health information technology market and long-term relationships with the people dedicated to making it better. Jeff is a driven and energetic client champion, forging solid relationships as he devotes time to understand each client’s goals and determines the best path for success.
Prior to joining Holon Solutions, Jeff was vice president of business development for ePatientFinder, an early stage Life Sciences technology company that uses analytics to identify patients for clinical trials. Prior to that, he spent 10 years helping health systems and physician organization’s transition from paper records to actionable insights, while working for several major health information technology vendors including Greenway Health, Allscripts, and Philips Wellcentive.