As we turn the page to the next chapter of blog series with the Holon executive team, we solicited the help of population health expert, value-based care analytics strategist and prolific social media expert Gabe Orthous, to discuss the status of Holon’s 2018 initiatives with our CEO Bryant Castleton.
Gabe Orthous: Bryant, it is great to interact with you again. We’ve had the chance to meet several times this year and it seems like 2018 has already been a whirlwind for you and for Holon. The year started with some significant events, HIMSS, the Philips partnership, Innovator of the Year award, etc. Sitting at just about midpoint in the year, what is top of mind for you as you look at the rest of the 2018?
Bryant Castleton: This year has certainly been a fantastic one for Holon, and we’ve experienced tremendous growth. You definitely touched on some of the highlights for us, but when it comes to what means the most to measuring our own success, we look at two factors:
1) We need to continually work with our customers and development partners to make sure that they are absolutely successful in their value-based care and population health initiatives, given we are an instrumental part of the solution.
2) That we are actively engaged in refining and creating additional ROI tools so that our current and future customers can demonstrate the value and benefit their providers and organizations are realizing by utilizing our solutions.
Gabe Orthous: Can you tell me a little more about your efforts around ROI tools and assisting customers on that front?
Bryant Castleton: We have observed that with the shift to value-based care, organizations are becoming much more calculated about their strategies surrounding population health management. They are carefully weighing what and how much risk they are willing to take, what type of tools they will deploy to assist in their analysis, and what type of ROI they expect in return for their efforts and in exchange for their risk. We see it as our responsibility as a good partner to provide concrete ROI information to those that want to work with us that demonstrates clear financial benefits and reduced burden and stress on clinicians and staff. To that end, we are making significant investments in staff, partnerships, projects and tools that provide this information for any entity considering our solutions.
Gabe Orthous: ROI has been an elusive concept in value-based care due to embedded costs in healthcare networks that were hard to substantiate and track. What kinds of ROI metrics is Holon tracking to define success for at-risk organizations?
Bryant Castleton: In a recent healthsystemCIO.com webinar, Banner Health’s David Coe recounted one of his users saying, “if you take Holon away from me, I will break your arm”. This type of user experience feedback is fantastic; yet, we are working on the underlying metrics to calculate the true value Holon delivers to our customers. Being a first-to-market solution, we need to provide solid evidence of the power our agnostic connectivity brings to our customers. What is the value of having the clinical data for your entire clinically integrated network (CIN)? How does physician satisfaction improve when they get the data they need as a ‘tap on the shoulder’ instead of hunting for information in external systems? How much time is saved per patient encounter? Our initial findings are substantial and exceeded our partners expectations. In Jim Troprauer’s recent blog, he shared one of the metrics realized: ~5 minutes of time saved per patient encounter when Holon is deployed. We will be publishing these initial case studies soon. It’s exciting.
Gabe Orthous: What does the future hold for Holon?
Bryant Castleton: Our team of innovators are just getting started. Specifically, you will see a number of public announcements regarding the value Holon brings to our partners, our hiring of all-star team members, additional innovative apps on our CollaborNet platform and significant partnerships in the coming weeks and months. Follow us on LinkedIn and Twitterand let us know how we can help you.
Before being promoted to the role of CEO, Bryant was COO and SVP of sales and marketing at Holon. Bryant began his career at General Electric while in college, spending eight years in a leadership rotation in their capital and healthcare businesses across the country. Following his time at GE, Bryant worked in private equity as vice president of business development at the GSI Group and was involved in acquisitions in the United States and Asia. Bryant has held several sales leadership roles within the healthcare IT market, including regional vice president for Medicity, a leading health information exchange solution provider, territory vice president for McKesson Provider Technology Solutions, and most recently as regional vice president of sales at Enli (formerly Kryptiq, a Surescripts company). He earned a B.A. in Communications from Brigham Young University.